Ginger Cowles

Ginger Cowles, Senior Editor for The Spruce
Ginger Cowles

Ginger Cowles is a Senior Editor for The Spruce, focusing on news content for the home, including major sales, collaborations, store openings and closings, trends, new ideas around holiday and party hosting, and of-the-moment viral DIY content. Ginger has 20 years of experience in journalism and hopes to make The Spruce the preferred site for readers who love to find new inspiration for improving their home, stepping up their party game, and more.

Highlights

  • 20 years of content and news experience
  • Spent the last two years as a Senior Editor at Family Circle
  • Previously worked at a large news aggregator, MSN.com, curating the best and most authoritative news and lifestyle content

Experience

Ginger has always had a love for lifestyle content, especially home decor. As a tween, she obsessed over how she planned to style her future home, which—regrettably–was (gasp!) a different theme for every room. Thankfully, she’s evolved and fully expects that her taste in decor will continue to do so as well. Her home tends to mirror her wardrobe style—timeless, functional, and beautiful investment pieces layered with a few trendy items. 

Before joining The Spruce in July 2020, Ginger was the senior digital editor at (now-defunct) Family Circle, focused on moms with teenagers. She created the content strategy, managed the editorial calendar, and edited how-to content on organizing, essays written by moms, and much more. Prior to that, Ginger was a homepage editor at MSN.com, one of the largest news portals in the world, where she focused on planning coverage of tentpole events, content creation for every vertical, curating the best content from existing partners, and managing a team of editors and an army of freelance writers.

Ginger is the Senior Editor for The Spruce, The Spruce Pets, and The Spruce Crafts, where she leads news and trending content initiatives, including assigning and publishing stories. She created and oversees many of The Spruce's content franchises, such as "Girls Who Build," and "Big Little Spaces."

Read more about The Spruce's Editorial Policies and Standards.

Education

Ginger studied journalism at the University of Texas at Austin.

Education: University of Texas at Austin
Title: Senior Editor

About The Spruce

The Spruce, a Dotdash brand, is a new kind of home website offering practical, real-life tips and inspiration to help you create your best home. The Spruce reaches 32 million people each month. Learn more about us and our editorial process, and our commitment to ensuring we are providing you with the most trustworthy advice by certified experts for your home and garden.

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